It is a subtle change in the name: Analytics Edge Inc. The Analytics Edge products have filled out over the past 4 years, delivering on the promise of simple Excel report automation with over 15,000 happy users in 120 countries. With the incorporation of my business, I am increasing the investment in my dream: building […]
On July 13, 2017, Google changed the way it collects data for their Search Analytics reports to provide “better accounting for results in lower positions. This change might cause increase in impressions, but also a decrease in average position.” But how did it affect your metrics, and are their other changes hiding behind the confusion?