2017-10-31 fake visits in Google Analytics from paloaltonetworks.com; fake bing/organic visits using keyword ‘amazon’; started late September, still running…
Spam Filter: Custom > Exclude > ISP Domain
I saw indications of a problem last week when I noticed a number of visits to different websites with a common signature: an organic search (Bing) with a common keyword of “amazon”. Now I know amazon is a common name and all, but how many web sites would appear in Bing search if you looked for “amazon”? Not the ones I was seeing…and not all at once.
Digging deeper, I noticed that not only were all these visits from the same browser (Internet Explorer 8, a bad sign) and the same city (San Jose), they were also from the same Network Domain: paloaltonetworks.com
The only reason I can think of is that someone got a little over zealous and thought they’d try a new marketing technique. Maybe it is a competitor.
From my perspective, I don’t care who or why…they are fake visits, so I add a filter for them and call foul!