Google Search Console Data Changes

Google announced they have made a change that will affect the metrics reported in the Google Search Analytics reports. The change may increase the number of impressions and a drop in average position, although there was no actual change to your search engine rankings. This is because it now “provides better accounting for results in […]

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Google Analytics Filters May Have Become Unlinked

The Analytics Edge connectors ‘GA Management’ and ‘Google Analytics Pro’ have features that use the Google Analytics Management API  in order to change filter settings. Google identified (and fixed) a problem with management.filters.patch and management.filters.update operations that may have caused filters to become unlinked from the view. This problem was introduced on 5/23/2017 and fixed […]

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Sampling Problems in Google Analytics

“Don’t cross the streams…It would be bad” – Ghostbusters, 1984 It looks like some Google Analytics properties are suffering from severe sampling issues. In one extreme example, reports show data from only 1 out of 3 (yes, THREE) sessions!  The trigger: mixing hit-level and session-level dimensions with hit-level metrics, like Page + Country with Pageviews, […]

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