It is a subtle change in the name: Analytics Edge Inc. The Analytics Edge products have filled out over the past 4 years, delivering on the promise of simple Excel report automation with over 15,000 happy users in 120 countries. With the incorporation of my business, I am increasing the investment in my dream: building […]
On July 13, 2017, Google changed the way it collects data for their Search Analytics reports to provide “better accounting for results in lower positions. This change might cause increase in impressions, but also a decrease in average position.” But how did it affect your metrics, and are their other changes hiding behind the confusion?
Google announced they have made a change that will affect the metrics reported in the Google Search Analytics reports. The change may increase the number of impressions and a drop in average position, although there was no actual change to your search engine rankings. This is because it now “provides better accounting for results in […]
The Analytics Edge connectors ‘GA Management’ and ‘Google Analytics Pro’ have features that use the Google Analytics Management API in order to change filter settings. Google identified (and fixed) a problem with management.filters.patch and management.filters.update operations that may have caused filters to become unlinked from the view. This problem was introduced on 5/23/2017 and fixed […]
Just when it looked like the spam referrals in your web site traffic reports was fading away, a new source appears — this time from China: Foxweber (a.k.a. KingDatas, a Beijing Company). Google Analytics has long been a target for referral spam – someone leaving fake referral visits in website traffic reports to entice them […]
“Don’t cross the streams…It would be bad” – Ghostbusters, 1984 It looks like some Google Analytics properties are suffering from severe sampling issues. In one extreme example, reports show data from only 1 out of 3 (yes, THREE) sessions! The trigger: mixing hit-level and session-level dimensions with hit-level metrics, like Page + Country with Pageviews, […]
Google Analytics is a dynamic application, and the available metrics and dimensions changes over time. The Google Analytics connectors from Analytics Edge can update to the latest dimensions and metrics simply by click the Update button on the Fields tab while editing a query (lower left). Recent changes include: New: ga:userBucket ga:datehourMinute Changed: ga:uniqueEvents no […]
Analytics Edge has all the tools you need for Search Engine Optimization reporting! Start with the free Analytics Edge Basic Add-in and included free Google Analytics connector to build your web site traffic reports. With no account or query limits, one click refresh, and excellent support, you can easily build custom reports for each of your […]
Facebook is deprecating the v2.7 Marketing API on April 25, 2017, so if you are using an Analytics Edge Add-in for Excel with the Facebook Ads connector, you need to update the connector to the latest release. Instructions can be found here: http://help.analyticsedge.com/connector-installation/
Analytics Edge add-ins and connectors make Excel a cost-effective Pay-Per-Click reporting solution that is perfect for owner-run agencies.