Privacy Policy – Analytics Edge

Analytics Edge Website

See https://www.analyticsedge.com/privacy-policy-analyticsedge-com/

Analytics Edge Products

updated 2021-03-25

The Analytics Edge Add-in and Connector products (the “Software”) are software packages installed locally on your computer. When you use them to request data from an online service like Google Analytics, they authorize the Software on your computer to access that data.

Analytics Edge Core Add-in

When you authorize Analytics Edge to have access to your Google Sheets, Google Drive, and Google email (Gmail) accounts, you are authorizing the locally installed copy of the Analytics Edge application. A security access token is created and stored, strongly encrypted, on your computer for use only by the application itself. Note that the application will not do anything by itself – it will only perform the actions you direct it to. You can delete the stored access token by deleting the entry in the Accounts wizard.

See, edit, create, and delete all of your Google Drive files – this allows the app to list all of the folders and files in your Google Drive so you can select the Google Sheets file to be accessed.

See, edit, create, and delete your spreadsheets in Google Drive – this allows the app to read and write your data into your selected Google Sheets spreadsheet file.

Send email on your behalf – this allows the app to send Gmail (or Google mail) messages with PDF or workbook attachments.

Analytics Edge Connector for Google AdWords (Google Ads)

When you authorize Analytics Edge to have access to your Google AdWords or Google Ads data, you are authorizing the locally installed copy of the Analytics Edge connector. A security access token is created and stored, strongly encrypted, on your computer for use only by the application itself. Note that the application will not do anything by itself – it will only perform the actions you direct it to. You can delete the stored access token by deleting the entry in the Accounts wizard.

Associate you with your personal info on Google / View your email address – these permissions (together) allow the connector to obtain your email address to associate with the saved security token. The security token is saved using a reference name, so the email address is collected for use as a hint should you need to refresh an expired token. Your email address is stored, encrypted, on your computer and is not sent to Analytics Edge Inc.

Manage your AdWords campaigns – this allows the app to access to your Google AdWords data. Although the permission allows management of your AdWords campaigns, the connector only downloads your data and makes no changes to your account or your campaigns.

Analytics Edge Connector for Google Analytics (Free)

When you authorize Analytics Edge to have access to your Google Analytics data, you are authorizing the locally installed copy of the Analytics Edge connector. A security access token is created and stored, strongly encrypted, on your computer for use only by the application itself. Note that the application will not do anything by itself – it will only perform the actions you direct it to. You can delete the stored access token by deleting the entry in the Accounts wizard.

View your Google Analytics data – this allows the app to have access read-only to your Google Analytics data.

Analytics Edge Connector for Google Analytics (Pro)

View your Google Analytics data – this allows the app to have access read-only to your Google Analytics data.

Edit Google Analytics management entities – this allows the app to read and change your Google Analytics management settings like filters and uploading data on your behalf.

Manage Google Analytics Account users by email address – this allows the app to manage user permissions in your Google Analytics account on your behalf.

Analytics Edge Connector for Facebook Insights

When you authorize Analytics Edge to have access to your Facebook Insights data, you are authorizing the locally installed copy of the Analytics Edge connector. A security access token is created and stored, strongly encrypted, on your computer for use only by the application itself. Note that the application will not do anything by itself – it will only perform the actions you direct it to. You can delete the stored access token by deleting the entry in the Accounts wizard.

Note that your security tokens, queries and data are stored and processed only on your computer, and are sent direct to Facebook’s API server.

Analytics Edge Connector for Facebook Ads

When you authorize Analytics Edge to have access to your Facebook Ads data, you are authorizing the locally installed copy of the Analytics Edge connector. A security access token is created and stored, strongly encrypted, on your computer for use only by the application itself. Note that the application will not do anything by itself – it will only perform the actions you direct it to. You can delete the stored access token by deleting the entry in the Accounts wizard.

Note that your security tokens, queries and data are stored and processed only on your computer, and are sent direct to Facebook’s API server.

Analytics Edge Product Security

Analytics Edge products provide direct access between your computer and the web service you connect to (for example, the Google Analytics Reporting API service) — there is no intermediate Analytics Edge server processing or relaying your queries or data. When you connect to external web services to access your data, they require you to authorize the access, request your data (a “query”), and download your data. Repeating this process during unattended refreshes (for example: an overnight download of your data) requires that the Software stores your identity to authorize the access. The Software is designed to keep each stage of this process secure.

Account Authentication

The Software uses the latest, most secure authentication available for each web service; in most cases, this means using Oauth2 access tokens. All of your security access tokens or other credentials are encrypted using FIPS 140-2 compliant AES encryption and are stored in configuration files on your computer — note that they are saved in configuration files, not in your workbooks. The queries in the workbooks cannot be refreshed without the information in the configuration files, so sharing workbooks does not grant other people access to your accounts.

Account Identification

Account information is saved using a “Reference Name” as an identifier which can usually be changed to hide the actual identity of the account, if desired. The Reference Name is not encrypted in configuration files, and it can be clearly visible in queries saved in your workbooks. The Reference Name may also appear in error messages which can be captured during product usage tracking and in software exception logging.

Data Transfer Security

All web service queries and data transfers occur directly between the web services and your computer using the most secure mechanism provided by the service; in most cases this is using TLS 1.2 security protocols, what most people think of as an “https” connection.

Information We Collect

Device Information – Some Analytics Edge products are free to use, but all Analytics Edge products require licenses to operate. The licensing algorithm uses various characteristics of your computer (“Device Information”) to tailor a license specifically for your device. Device Information is only used for product licensing purposes.

Email Address – When you purchase or activate Analytics Edge product licenses, you may be required to provide an email address. Your email address is only used for product support purposes.

Product Usage Information – Analytics Edge products track a variety of user interface actions. This usage tracking includes actions like menu selections, button presses, automated refresh requests, and error messages. Note: the usage tracking does not record, expose, or access your saved security tokens, query details or data but it may include account Reference Names. Your Product Usage Information is only used for product improvement purposes.

Software Exception Logging – Should the Software encounter an unexpected software fault (an “exception”), details of the fault may be captured. Note: the Software Exception Logging does not record, expose, or access your security tokens, query details or data but it may include account Reference Names. Software Exception Logging is only used for product improvement purposes.

IP Address – When capturing your Device Information, Email Address and Product Usage Information, your IP address may also be recorded. Your IP Address is only used for product support purposes.

Sharing Your Information With Third Parties

We share your information with third parties to help us to provide licensing, support and product improvement for the Software. For example, we use:

Google Analytics to help us understand how our customers use the Software. For their privacy policy, see https://www.google.com/intl/en/policies/privacy/
Dreamhost to host our licensing server and database, as well as store software exception logs. For their privacy policy, see https://www.dreamhost.com/legal/privacy-policy/

Managing Your Information

To change the email address associated with your Software installation, open the License wizard and enter your new email address in the space provided.

If you have stopped using the product and want your email removed, send a request to support@analyticsedge.com.

We keep some data for up to 7 years when necessary for legitimate business or legal purposes, such as security, fraud and abuse prevention, or financial record-keeping.