Free Google Analytics Connector: end of life notice

Google has announced that Universal Analytics, a.k.a. Google Analytics, will stop processing new hits as of July 1, 2023. This means the product will no longer be usable.

All users are urged to start switching to the new Google Analytics 4 (or something else). It is recommended that you run them both in parallel for a period of time, collecting data in both and working to shift your reporting over as soon as you can. Since the two data collection approaches are different, expect there to be a period of confusion and reconfiguration to get the new system collecting and reporting the information you need.

Since the Free Google Analytics connector only supports the old Google Analytics API, it will no longer serve a purpose and will be discontinued in late 2023.

Analytics Edge already supports both Universal Analytics and Google Analytics 4 in the existing Google Analytics Pro connector. A query conversion utility will be added to the Google Analytics Pro connector to assist with simple report conversions, but only where the dimensions and metrics are consistent between the two systems.