Google is making a change to their API that powers the Analytics Edge connector for Google Analytics:
Today, for fields where Google Analytics doesn’t receive any data, the value (not set) is returned in a report. The Google Analytics Data API will return blank values instead of (not set), beginning in March 2025.
Action Required:
Google Analytics Data API users that are pulling reporting data with filters comparing against the (not set) value will need to update their filtering conditions to compare against a blank value using the EmptyFilter filter type.
If you don’t take action, your reports may show incorrect or empty results.
Support for the EmptyFilter type was added to Analytics Edge Addin v11.35.1(2024-11-25), and the Analytics Edge Desktop App v1.35.1 (2024-11-25). If your reports rely on the ‘(not set)’ value, please update them prior to March 2025.