The rules for search engine optimization have changed. It’s no longer about individual keywords and page rank – experts tell us it’s about topics and the “long tail”. But if position and individual terms aren’t the focus, how do you know if changes you made have any impact? This free Excel report demonstrates a new way to […]

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Ever since Google switched to “(not provided)” keywords in Google Analytics, we’ve been forced to look to Google Webmaster Tools (now called Google Search Console) to see how our pages are ranking in search, and what search terms they are ranking for. The new Google Search Console interface allows you to see your top ranking pages, and […]

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