Contrary to a lot of information online, especially from AI search responses, you CAN download more than 25,000 rows of data from the Google Search Console (GSC) API…a lot more.
Year: 2025
Split URLs Into Component Parts
In the latest release of the Analytics Edge Add-in for Excel (11.45.0) and Desktop App (1.45.0), the Split function now lets you split a column of URLs into its component parts. This simplifies URL path analysis, separates the domain from the page path, and isolates the query string and anchor tag (fragment).
Eleven years working with the Google Analytics APIs
Way back in 2014, I built a connector for the Analytics Edge Add-in for Excel that accessed data from the Google Analytics APIs. In today’s lingo, that was for Universal Analytics data. That connector evolved over the years, adding features and capabilities to make reporting easier. When the switch to Google Analytics 4 happened, I […]
Google Analytics 4 Annotations
You can now include GA4 annotations in your Analytics Edge reports! The latest releases of the Analytics Edge Exporter GA4 (v2.0), Desktop App (v1.42) and Add-in for Excel (v11.42) now have Annotation Title, Description and Color dimensions that an be added to your queries.
New Product Series: AE Exporter
For the past 11 years, the Analytics Edge portfolio has been rooted in making it easy to get your data from various API services like Google Analytics and Google WebmasterTools (Search Console). It is designed to run on your computer, making direct API calls and processing the results without requiring any programming or API knowledge. […]
Removing Referral Spam in Google Analytics [2025 update]
Bothered by spikes in direct and referral traffic (something about url umbrellas?) in your Google Analytics reports? Here’s how to prevent that junk from messing up your reports in the future.