Over the past 9 years, Analytics Edge has provided a report automation solution in the form of an add-in for Microsoft Excel with connectors for a variety of analytics and advertising services. The technology underlying that solution is old and requires updating, so I am taking this opportunity to rearchitect it to include support for […]
Google has announced that Universal Analytics, a.k.a. Google Analytics, will stop processing new hits as of July 1, 2023. All users are urged to start switching to the new Google Analytics 4 (or something else). It is recommended that you run them both in parallel for a period of time, collecting data in both and working […]
Available now for Analytics Edge users with the Google Analytics Pro connector – just click the Update button in the GA 4 Reporting wizard. Twenty-six new dimensions and metrics have been added!
The Analytics Edge connector for Google Search has added the ability to get data from THREE new sources: the Chrome UX Reports API, the PageSpeed Insights API, and the new Google Search Console URL Inspection API! Each of the new query wizards can use an Analytics Edge range name (reference to a column of URLs) […]
The Google AdWords API is shutting down April 27, 2022, so you have until then to migrate any reports you may have that rely on the old API. The Analytics Edge connector for Google Ads supports both the old AdWords API and the new Ads API, and with version 3.5 now includes a semi-automated conversion […]
Save your self time and money by automating your advertising reports on your own computer with Microsoft Excel and Analytics Edge! Combine the flexibility of Excel with the simple automation capabilities of the Analytics Edge Core Add-in. Now you can pull your LinkedIn Ads data right into your spreadsheet!
A series of new dimensions are available in the Google Analytics (Pro) connector from Analytics Edge. To get the latest, simply click the Update button on the Fields tab of the GA 4 Reports query wizard. Here is the list of new dimensions available: apiName uiName description achievementId Achievement ID The achieventment ID in a […]
An update to the Google Ads API was released today. To get the latest fields available from the Analytics Edge connector, just click the Refresh button on the Reports tab of the Google Ads connector wizard.
A new release of the Analytics Edge Connector for Google Ads has been release and is available for installation (open the License wizard in the Analytics Edge ribbon, find the listing for the Google Ads/AdWords connector and click Update…).
The Analytics Edge connector for Google Analytics (Pro) has been updated (v4.24.0) to access the latest API for Google Analytics 4 data — the new Data API v1beta. This update introduces a few new dimensions and metrics: Full page URL – The hostname, page path, and query string for web pages visited Page path – […]