A number of my customers have told me why they chose Analytics Edge over Supermetrics, especially with the ever-increasing pricing model, so I thought it would help others if I laid it all out in black-and-white.
Faster – Analytics Edge runs on your computer and queries direct to the API servers at Google, Microsoft, Meta and LinkedIn. It doesn’t send your requests through a shared database server in the cloud.
No Code – just like them, there is no programming required – just pick the fields you want from simple dropdowns in popup wizards. Analytics Edge has connectors for the common online marketing data sources like Google Analytics, Ads from Google/Facebook/Microsoft/LinkedIn, Search Results from Google/Bing, and others.
Flexible – you can mix queries from different sources or accounts on the same or different worksheets. Get the fields you want, place them where you want. Multiple queries and functions can be combined into simple macros allowing you to combine data from multiple sources without complicated formulas.
Simple yet Powerful – over 30 analytics functions are provided to make your data transformations easier, including Pivot and Unpivot, and the results are not locked into rigid structures like Pivot Tables – they are just numbers and text placed in cells. Connectors automatically get all your data, even if it requires multiple queries.
Value for Money: Then there is the big elephant in the room: Price. Small agencies and freelancers with lots of clients will find the no-account-limit, no-query-limit licensing of Analytics Edge makes it possible to automate reports for all of their clients. Individuals in corporations with limited budgets can still automate their reports.
Corporate Compliance: Analytics Edge does not have any access to your account credentials or data — your queries go direct from your computer to the API servers. There is no intermediate server storing your account information or processing your data. Some of my customers are simply not allowed to have their corporate data pass through third-party servers without a full and regular compliance audit, and Analytics Edge is the perfect solution. Your data doesn’t pass through a data center in another country. Your account credentials never leave your computer and they are not stored in the workbook, either.
If you haven’t tried Analytics Edge, you can start free, for 30 days, no purchase necessary. Get started now!
“I did more in a two days [with Analytics Edge] then with Supermetrics in 3 weeks”
“Urgh Supermetrics… I looked into that before I found you lol. Hate that thing.”
“We like the tool [Analytics Edge] as it offers more flexibility working with Excel”