Now available in the Analytics Edge Add-in for Excel, you can get Google Search and Google Analytics data combined in one report. The connectors cleanse and combine the data (on a common page, country and/or device) and delivers the GSC and GA4 metrics you want.
Now you can easily see how the impressions and clicks lead to active users, engagement, key events and more. No fussing with multiple tables, data mismatches or AI inconsistencies — Analytics Edge delivers a simple report you can trust.
Features:
- the page URLs are cleansed for case differences, trailing slashes, and tracking parameters
- URLs are split into Site, Page and Folder components for granular or consolidated reporting
- GA field compatability is verified before selection
- you can modify the GA session source / medium regular expression to include only the sources of interest to you
- post query filtering allows you to use and/or logic to combine dimension and metric filters in any combination desired
Requirements:
- Analytics Edge Add-in for Excel license, plus licenses for both the Google Analytics and Google Search connectors
- 64-bit Excel installation