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Author: Mike Sullivan

Download Over 25,000 Rows From Google Search Console API

July 18, 2025July 18, 2025 Mike Sullivan Blog

Contrary to a lot of information online, especially from AI search responses, you CAN download more than 25,000 rows of data from the Google Search Console (GSC) API…a lot more.

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Split URLs Into Component Parts

May 30, 2025May 30, 2025 Mike Sullivan Blog, Feature

In the latest release of the Analytics Edge Add-in for Excel (11.45.0) and Desktop App (1.45.0), the Split function now lets you split a column of URLs into its component parts. This simplifies URL path analysis, separates the domain from the page path, and isolates the query string and anchor tag (fragment).

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Eleven years working with the Google Analytics APIs

April 27, 2025 Mike Sullivan Articles, Blog

Way back in 2014, I built a connector for the Analytics Edge Add-in for Excel that accessed data from the Google Analytics APIs. In today’s lingo, that was for Universal Analytics data. That connector evolved over the years, adding features and capabilities to make reporting easier.  When the switch to Google Analytics 4 happened, I […]

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Google Analytics 4 Annotations

April 21, 2025 Mike Sullivan Blog, News

You can now include GA4 annotations in your Analytics Edge reports! The latest releases of the Analytics Edge Exporter GA4 (v2.0), Desktop App (v1.42) and Add-in for Excel (v11.42) now have Annotation Title, Description and Color dimensions that an be added to your queries.

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New Product Series: AE Exporter

March 20, 2025April 1, 2025 Mike Sullivan Blog, News

For the past 11 years, the Analytics Edge portfolio has been rooted in making it easy to get your data from various API services like Google Analytics and Google WebmasterTools (Search Console). It is designed to run on your computer, making direct API calls and processing the results without requiring any programming or API knowledge. […]

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Removing Referral Spam in Google Analytics [2025 update]

February 3, 2025February 3, 2025 Mike Sullivan Articles, Blog

Bothered by spikes in direct and referral traffic (something about url umbrellas?) in your Google Analytics reports? Here’s how to prevent that junk from messing up your reports in the future.

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Minimize Sampling in GA4 Reports

March 15, 2024 Mike Sullivan Blog, Feature

Analytics Edge has added a new option for GA4 Reporting — Minimize Sampling! If your reports suffer from sampling, it is now possible to split the report by month, week or day, with separate queries for each. Available now in version 11.16.0 of the Add-in for Excel. Download  

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Chrome UX, PageSpeed Insights, URL Inspection Report Automation

January 31, 2022 Mike Sullivan News

The Analytics Edge connector for Google Search has added the ability to get data from THREE new sources: the Chrome UX Reports API, the PageSpeed Insights API, and the new Google Search Console URL Inspection API! Each of the new query wizards can use an Analytics Edge range name (reference to a column of URLs) […]

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LinkedIn Ads Reporting in Microsoft Excel

October 22, 2021October 31, 2021 Mike Sullivan News

Save your self time and money by automating your advertising reports on your own computer with Microsoft Excel and Analytics Edge! Combine the flexibility of Excel with the simple automation capabilities of the Analytics Edge Core Add-in. Now you can pull your LinkedIn Ads data right into your spreadsheet!

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Export more than 5000 rows in Google Analytics

December 19, 2019April 28, 2025 Mike Sullivan Feature

The free Analytics Edge Exporter GA4 can download as many rows as you want, effortlessly. The simple wizard-based interface makes it easy to recreate standard reports, and just as easily customize them to suit your needs. No need to learn API field names or syntax rules!   Best of all, there are no account limits, […]

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  • Download Over 25,000 Rows From Google Search Console APIJuly 18, 2025
  • Split URLs Into Component PartsMay 30, 2025
  • Eleven years working with the Google Analytics APIsApril 27, 2025
  • Google Analytics 4 AnnotationsApril 21, 2025
  • New Product Series: AE ExporterMarch 20, 2025
  • Removing Referral Spam in Google Analytics [2025 update]February 3, 2025
  • Minimize Sampling in GA4 ReportsMarch 15, 2024
  • Chrome UX, PageSpeed Insights, URL Inspection Report AutomationJanuary 31, 2022
  • LinkedIn Ads Reporting in Microsoft ExcelOctober 22, 2021
  • Export more than 5000 rows in Google AnalyticsDecember 19, 2019
  • Extract, Transform, and Load (ETL) With Analytics EdgeMay 16, 2019
  • Adventures in Google Search Data AnalysisJanuary 12, 2019
  • From Microsoft Excel to Google Sheets [to Google Data Studio]September 20, 2018
  • SEO Reporting Tools for ExcelApril 20, 2017
  • Here’s a secret: ɢoogle.com is not google.comNovember 9, 2016
  • A New Way to Monitor Search Engine RankingsMarch 22, 2016
  • Simple SEO Report AutomationFebruary 23, 2016
  • Excel Report Automation OptionsMay 20, 2014
  • Analytics Edge – Simple Excel Report AutomationSeptember 5, 2013
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