Over the past 9 years, Analytics Edge has provided a report automation solution in the form of an add-in for Microsoft Excel with connectors for a variety of analytics and advertising services. The technology underlying that solution is old and requires updating, so I am taking this opportunity to rearchitect it to include support for […]
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Free Google Analytics Connector: end of life notice
Google has announced that Universal Analytics, a.k.a. Google Analytics, will stop processing new hits as of July 1, 2023. All users are urged to start switching to the new Google Analytics 4 (or something else). It is recommended that you run them both in parallel for a period of time, collecting data in both and working […]
New GA 4 Dimensions And Metrics
Available now for Analytics Edge users with the Google Analytics Pro connector – just click the Update button in the GA 4 Reporting wizard. Twenty-six new dimensions and metrics have been added!
Chrome UX, PageSpeed Insights, URL Inspection Report Automation
The Analytics Edge connector for Google Search has added the ability to get data from THREE new sources: the Chrome UX Reports API, the PageSpeed Insights API, and the new Google Search Console URL Inspection API! Each of the new query wizards can use an Analytics Edge range name (reference to a column of URLs) […]
Google AdWords-to-Ads Migration Time
The Google AdWords API is shutting down April 27, 2022, so you have until then to migrate any reports you may have that rely on the old API. The Analytics Edge connector for Google Ads supports both the old AdWords API and the new Ads API, and with version 3.5 now includes a semi-automated conversion […]
LinkedIn Ads Reporting in Microsoft Excel
Save your self time and money by automating your advertising reports on your own computer with Microsoft Excel and Analytics Edge! Combine the flexibility of Excel with the simple automation capabilities of the Analytics Edge Core Add-in. Now you can pull your LinkedIn Ads data right into your spreadsheet!
Google Analytics 4 Data API Updates
A series of new dimensions are available in the Google Analytics (Pro) connector from Analytics Edge. To get the latest, simply click the Update button on the Fields tab of the GA 4 Reports query wizard. Here is the list of new dimensions available: apiName uiName description achievementId Achievement ID The achieventment ID in a […]
Google Ads API Update (v8.1)
An update to the Google Ads API was released today. To get the latest fields available from the Analytics Edge connector, just click the Refresh button on the Reports tab of the Google Ads connector wizard.
New Dimensions For Google Analytics 4
Getting the latest Google Analytics 4 dimensions and metrics doesn’t require an upgrade — just click Update on the Fields tab! Google Ads creative ID Session Google Ads creative ID First user Google Ads creative ID (renamed) Analytics Edge connectors are designed with as many self-service features as possible, keeping you in control of your […]
Analytics Edge Connector for Google Ads
A new release of the Analytics Edge Connector for Google Ads has been release and is available for installation (open the License wizard in the Analytics Edge ribbon, find the listing for the Google Ads/AdWords connector and click Update…).