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Author: Mike Sullivan

New Product Series: AE Exporter

March 20, 2025October 26, 2025 Mike Sullivan Blog Articles

For the past 11 years, the Analytics Edge portfolio has been rooted in making it easy to get your data from various API services like Google Analytics and Google WebmasterTools (Search Console). It is designed to run on your computer, making direct API calls and processing the results without requiring any programming or API knowledge. […]

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Minimize Sampling in GA4 Reports

March 15, 2024July 20, 2025 Mike Sullivan Blog Articles

Analytics Edge has added a new option for GA4 Reporting — Minimize Sampling! If your reports suffer from sampling, it is now possible to split the report by month, week or day, with separate queries for each. Available now in version 11.16.0 of the Add-in for Excel. Download  

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Chrome UX, PageSpeed Insights, URL Inspection Report Automation

January 31, 2022July 20, 2025 Mike Sullivan Blog Articles

The Analytics Edge connector for Google Search has added the ability to get data from THREE new sources: the Chrome UX Reports API, the PageSpeed Insights API, and the new Google Search Console URL Inspection API! Each of the new query wizards can use an Analytics Edge range name (reference to a column of URLs) […]

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LinkedIn Ads Reporting in Microsoft Excel

October 22, 2021July 20, 2025 Mike Sullivan Blog Articles

Save your self time and money by automating your advertising reports on your own computer with Microsoft Excel and Analytics Edge! Combine the flexibility of Excel with the simple automation capabilities of the Analytics Edge Core Add-in. Now you can pull your LinkedIn Ads data right into your spreadsheet!

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Export more than 5000 rows in Google Analytics

December 19, 2019October 26, 2025 Mike Sullivan Blog Articles

The free Analytics Edge Exporter GA4 can download as many rows as you want, effortlessly. The simple wizard-based interface makes it easy to recreate standard reports, and just as easily customize them to suit your needs. No need to learn API field names or syntax rules!   Best of all, there are no account limits, […]

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Extract, Transform, and Load (ETL) With Analytics Edge

May 16, 2019July 20, 2025 Mike Sullivan Blog Articles

Way back in the 1970’s, the concept of ‘extract, transform and load’ (ETL) became popular in data warehousing environments. ETL tools could grab data from multiple sources, combine and transform it through various operations, then load it into database tables. In 2013, Analytics Edge brought that same capability to Microsoft Excel in the form of […]

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Adventures in Google Search Data Analysis

January 12, 2019July 20, 2025 Mike Sullivan Blog Articles

Being the start of a new year, I had a look back at the Google Search performance of my websites for the past 12 months. Looking at the Google Search Console reports was frustrating — the numbers were meaningless for a variety of reasons. Thus started my journey into Google Search data analysis, and my […]

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From Microsoft Excel to Google Sheets [to Google Data Studio]

September 20, 2018July 20, 2025 Mike Sullivan Blog Articles

The Analytics Edge Core Add-in for Microsoft Excel can be used to automate your report updates, with connectors to Google Analytics, Facebook Ads, Google Search Console and more. Now it can also copy the results directly to a Google Sheets worksheet — automatically! Since the queries are run from your PC, and only the data […]

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SEO Tools for Excel

April 20, 2017September 29, 2025 Mike Sullivan Blog Articles

Searching for an easy-to-use SEO reporting tool? Analytics Edge has it! Working from a simple add-in inside Microsoft Excel, get your Google Analytics, Google Search and Bing Webmaster Tools data in seconds! Feed the results to an AI Request or connect to other APIs using a generic Web Request. No formulas, no programming: just simple […]

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Simple SEO Report Automation

February 23, 2016July 20, 2025 Mike Sullivan Blog Articles

Ever since Google switched to “(not provided)” keywords in Google Analytics, we’ve been forced to look to Google Webmaster Tools (now called Google Search Console) to see how our pages are ranking in search, and what search terms they are ranking for. The new Google Search Console interface allows you to see your top ranking pages, and […]

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  • New Product Series: AE Exporter
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  • Chrome UX, PageSpeed Insights, URL Inspection Report Automation
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  • Adventures in Google Search Data Analysis
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