Privacy Policy

AE MCP GA

The AE MCP GA’s use, and transfer to any other app, of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

When you activate the AE MCP GA on your computer, you must log into a valid account. The email address of this account is used to associate the license keys with an individual so you can request license resets or transfers. It may also be used to contact you about time-critical Product support issues.

Additional accounts can be added, and the email address is suggested as a reference name for local storage. These email addresses are not shared with Analytics Edge Inc.

This product runs on your computer, and any service API calls are sent direct to the respective API servers. No data or queries are processed by or stored on Analytics Edge Inc servers.

Note that by its nature, the product shares your data with the AI you connect to the MCP server.

Permissions requested:

See and download your Google Analytics data – this allows the Product to have read-only access  to your Google Analytics data.

Associate you with your personal info on Google / See your email address – these permissions (together) allow the Product to obtain your email address to optionally associate with the saved security token.

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Google Drive File Picker Utility

The Analytics Edge Google Drive File Picker Utility’s use, and transfer to any other app, of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

This optional utility, available from the Analytics Edge Desktop App and Analytics Edge Add-in for Excel, allows you to browse your Google Drive™ and select a Google Sheets file, and return the file Id to the calling application. The utility, which is hosted on the license.analyticsedge.com web server, opens in a new browser window and needs to be authorized in order to work.

Permissions requested:

See, edit, create, and delete only the specific Google Drive files you use with this app – this allows the app to select (pick) a file in your Google Drive. When selected, the utility sends the file Id back to the calling application. The utility is configured so it does not make any other action available.

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Analytics Edge Connector for AdWords (Google Ads)

This connector’s use, and transfer to any other app, of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

This product runs on your computer, and any service API calls are sent direct to the respective API servers. No data or queries are processed by or stored on Analytics Edge Inc servers.

Permissions requested:

See, edit, create, and delete your Google Ads accounts and data – this allows the Product to access to your Google Ads data. Although the permission also allows management of your Ads campaigns, the connector only downloads your data and makes no changes to your account or your campaigns.

Associate you with your personal info on Google / View your email address – these permissions (together) allow the Product to obtain your email address to associate with the saved security token.

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Analytics Edge Connector for GA (Pro)

This connector’s use, and transfer to any other app, of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

This product runs on your computer, and any service API calls are sent direct to the respective API servers. No data or queries are processed by or stored on Analytics Edge Inc servers.

Permissions requested:

View Google Analytics user permissions – this allows the Product to read user permissions in your Google Analytics account on your behalf.

Edit Google Analytics management entities – this allows the Product to read and change your Google Analytics management settings like filters and uploading data on your behalf.

See and download your Google Analytics data – this allows the Product to have read-only access  to your Google Analytics data.

Associate you with your personal info on Google / View your email address – these permissions (together) allow the Product to obtain your email address to associate with the saved security token.

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Analytics Edge Connector for Google Search

This connector’s use, and transfer to any other app, of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

This product runs on your computer, and any service API calls are sent direct to the respective API servers. No data or queries are processed by or stored on Analytics Edge Inc servers.

Permissions requested:

View Search Console data for your verified sites – this allows the Product to have read-only access to your Google Search Console data.

Associate you with your personal info on Google / View your email address – these permissions (together) allow the Product to obtain your email address to associate with the saved security token.

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Analytics Edge Connector for Facebook Insights

When you authorize Analytics Edge to have access to your Facebook Insights data, you are authorizing the locally installed copy of the Analytics Edge connector. A security access token is created and stored, strongly encrypted, on your computer for use only by the application itself. Note that the application will not do anything by itself – it will only perform the actions you direct it to. You can delete the stored access token by deleting the entry in the Accounts wizard.

This product runs on your computer and will only download the data you request as part of a query, it will download it directly from Facebook’s API server to your computer, and stores it only on your computer. Your security tokens, queries and data are stored and processed only on your computer. None of your queries or data are processed by or stored on Analytics Edge Inc servers.

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Analytics Edge Connector for Facebook Ads

When you authorize Analytics Edge to have access to your Facebook Ads data, you are authorizing the locally installed copy of the Analytics Edge connector. A security access token is created and stored, strongly encrypted, on your computer for use only by the application itself. Note that the application will not do anything by itself – it will only perform the actions you direct it to. You can delete the stored access token by deleting the entry in the Accounts wizard.

This product runs on your computer and will only download the data you request as part of a query, it will download it directly from Facebook’s API server to your computer, and stores it only on your computer. Your security tokens, queries and data are stored and processed only on your computer. None of your queries or data are processed by or stored on Analytics Edge Inc servers.

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Analytics Edge Product Security

Analytics Edge Products provide direct access between your computer and the web service you connect to (for example, the Google Analytics Data API service) — there is no intermediate Analytics Edge server processing or relaying your queries or data. When you connect to external web services to access your data, they require you to authorize the access, request your data (a “query”), and download your data. Repeating this process during unattended refreshes (for example: an overnight download of your data) requires that the Product stores your identity to authorize the access. The Product is designed to keep each stage of this process secure.

Account Authentication

The Product uses the latest, most secure authentication available for each web service; in most cases, this means using Oauth2 access tokens. All of your security access tokens or other credentials are encrypted using FIPS 140-2 compliant AES encryption and are stored in configuration files on your computer. Note that for the Analytics Edge Add-in for Excel and Connectors, they are saved in configuration files, not in your workbooks. The queries in the workbooks cannot be refreshed without the information in the configuration files, so sharing workbooks does not grant other people access to your accounts.

Account Identification

Account information is saved using a “Reference Name” as an identifier which can usually be changed to hide the actual identity of the account, if desired. The Reference Name is not encrypted in configuration files, and it can be clearly visible in queries saved in your workbooks. The Reference Name may also appear in error messages which can be captured during Product usage tracking and in software exception logging.

Data Transfer Security

All web service queries and data transfers occur directly between the web services and your computer using the most secure mechanism provided by the service; in most cases this is using TLS 1.2 security protocols, what most people think of as an “https” connection.

Since the request and data transfer is direct from your computer to/from the API servers, Analytics Edge Inc has no knowledge of the details of the request or the response and has no access to any of your data.

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Information We Collect

Device Information – Some Analytics Edge Products are free to use, but all Analytics Edge Products require licenses to operate. The licensing algorithm uses various characteristics of your computer (“Device Information”) to tailor a license specifically for your device. Device Information is only used for product licensing purposes.

Email Address – When you purchase or activate Analytics Edge Product licenses, you may be required to provide an email address. Your email address is only used for product support purposes.

Product Usage Information – Some Analytics Edge Products optionally track a variety of user interface actions. This usage tracking includes actions like menu selections, button presses, automated refresh requests, and error messages. Note: the usage tracking does not record, expose, or access your saved security tokens, query details or data but it may include account Reference Names in error logging. Your Product Usage Information is only used for Product improvement purposes.

Software Exception Logging – Should the Product encounter an unexpected software fault (an “exception”), details of the fault may be captured. Note: the Software Exception Logging does not record, expose, or access your security tokens, query details or data but it may include account Reference Names. Software Exception Logging is only used for Product improvement purposes.

IP Address – When capturing your Device Information, Email Address and Product Usage Information, your IP address may also be recorded. Your IP Address is only used for Product support purposes.

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Sharing Your Information With Third Parties

We share your information with third parties only when required to allow us to provide licensing, support and Product improvement. For example, we use:

• We use Google Analytics to help us understand how our customers use the Product if they enable usage tracking. For their privacy policy, see https://www.google.com/intl/en/policies/privacy/
• We use Dreamhost to host our licensing server and database, as well as store Product exception logs if product tracking is enabled. For their privacy policy, see https://www.dreamhost.com/legal/privacy-policy/

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Managing Your Information

To change the email address associated with your Product installation, open the License wizard and enter your new email address in the space provided.

If you have stopped using the Product and want your email removed, send a request to support@analyticsedge.com.

We keep some data for up to 7 years when necessary for legitimate business or legal purposes, such as security, fraud and abuse prevention, or financial record-keeping.