2023-04-27 update: early access trials have started! Contact support if you are interested. Over the past 10 years, Analytics Edge has provided a report automation solution in the form of an add-in for Microsoft Excel with connectors for a variety of analytics and advertising services. The technology underlying that solution is old and requires updating, […]
Year: 2022
Free Google Analytics Connector: end of life notice
Google has announced that Universal Analytics, a.k.a. Google Analytics, will stop processing new hits as of July 1, 2023. All users are urged to start switching to the new Google Analytics 4 (or something else). It is recommended that you run them both in parallel for a period of time, collecting data in both and working […]
New GA 4 Dimensions And Metrics
Available now for Analytics Edge users with the Google Analytics Pro connector – just click the Update button in the GA 4 Reporting wizard. Twenty-six new dimensions and metrics have been added!
Chrome UX, PageSpeed Insights, URL Inspection Report Automation
The Analytics Edge connector for Google Search has added the ability to get data from THREE new sources: the Chrome UX Reports API, the PageSpeed Insights API, and the new Google Search Console URL Inspection API! Each of the new query wizards can use an Analytics Edge range name (reference to a column of URLs) […]
Google AdWords-to-Ads Migration Time
The Google AdWords API is shutting down April 27, 2022, so you have until then to migrate any reports you may have that rely on the old API. The Analytics Edge connector for Google Ads supports both the old AdWords API and the new Ads API, and with version 3.5 now includes a semi-automated conversion […]