The End of Free Licenses

The Analytics Edge Core Add-in will no longer offer free Basic licenses for new installations. Existing installations will continue to operate but the Basic/Free functionality will be dropped in future product updates.

With the deprecation of Google Analytics/Universal Analytics by Google, the Free Google Analytics connector will no longer serve a purpose and will be dropped from the portfolio.

The Analytics Edge Core Add-in is being rebranded to the ‘Analytics Edge Add-in for Excel’, and the Google Analytics Pro Connector will become simply the ‘Google Analytics Connector’. The Free Google Analytics connector is now called the Universal Analytics (GA Free) connector and is no longer installed by default.