The free license for the Analytics Edge Core Add-in for Excel includes a Free Google Analytics connector that can download as many rows as you want, effortlessly. The simple wizard-based interface makes it easy to recreate standard reports, and just as easily customize them to suit your needs. No need to learn API field names […]
Year: 2019
Extract, Transform, and Load (ETL) With Analytics Edge
Way back in the 1970’s, the concept of ‘extract, transform and load’ (ETL) became popular in data warehousing environments. ETL tools could grab data from multiple sources, combine and transform it through various operations, then load it into database tables. In 2013, Analytics Edge brought that same capability to Microsoft Excel in the form of […]
Adventures in Google Search Data Analysis
Being the start of a new year, I had a look back at the Google Search performance of my websites for the past 12 months. Looking at the Google Search Console reports was frustrating — the numbers were meaningless for a variety of reasons. Thus started my journey into Google Search data analysis, and my […]