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Google Analytics 4 API: First Impressions

February 10, 2021 Mike Sullivan Articles

A lot of us have enabled the new Google Analytics 4 tracking in parallel to our GA (Universal Analytics) implementation, and are in the ‘playing around mode’. With the latest update of the Analytics Edge connector for Google Analytics (Pro), you can now access the new Data API (v1alpha) — available as “GA 4 Reporting”. […]

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Google Analytics Bot Traffic – 2021 Edition

February 2, 2021February 24, 2022 Mike Sullivan Articles

It’s Back! Sigh…. Google Analytics was hit (hard) with a spike of bot traffic on January 30th, 2021, after 3 years of virtually eliminating it on their platform. To a lot of people, this is new stuff, but since I wrote the original Definitive Guide to Removing Google Analytics Spam article, I thought I should […]

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Extract, Transform, and Load (ETL) With Analytics Edge

May 16, 2019February 27, 2020 Mike Sullivan Articles

Way back in the 1970’s, the concept of ‘extract, transform and load’ (ETL) became popular in data warehousing environments. ETL tools could grab data from multiple sources, combine and transform it through various operations, then load it into database tables. In 2013, Analytics Edge brought that same capability to Microsoft Excel in the form of […]

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Analytics Edge for MacOS

May 10, 2018August 23, 2022 Mike Sullivan Articles

2022-08-22 update: coming this fall! A number of people have been searching for an Apple MacOS version of the Analytics Edge add-ins, but that does not exist…yet. It is possible to run the existing Windows/Excel add-ins on a Mac using products like Parallels, but you will also need a copy of Microsoft Windows and a […]

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Explaining the Changes to Google Search Console Data

August 16, 2017May 17, 2019 Mike Sullivan Articles

On July 13, 2017, Google changed the way it collects data for their Search Analytics reports to provide “better accounting for results in lower positions. This change might cause increase in impressions, but also a decrease in average position.”  But how did it affect your metrics, and are their other changes hiding behind the confusion?

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Foxweber.com Spam Review

June 12, 2017June 24, 2017 Mike Sullivan Articles

Just when it looked like the spam referrals in your web site traffic reports was fading away, a new source appears — this time from China: Foxweber (a.k.a. KingDatas, a Beijing Company). Google Analytics has long been a target for referral spam – someone leaving fake referral visits in website traffic reports to entice them […]

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Become Google Analytics Certified in 30 Days!

May 16, 2016May 30, 2016 Mike Sullivan Articles

Yes, it really is possible – I did it! OK, so maybe I have a bit of experience with Google Analytics, but since I never actually tried to get my Google Analytics Individual Qualification (GAIQ) certification, when Jeff Sauer asked if I’d recommend his new Google Analytics course, I thought this would be a good exercise. […]

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Excel Report Automation Options

May 20, 2014February 24, 2020 Mike Sullivan Articles

Updating Excel reports is a tedious, mind-numbing activity that many people would love to do without. Looking for a solution to the problem, you will discover that there are a quite a few options available to you. They are all listed below, but something you should consider first… The Analytics Edge Add-in for Microsoft Excel […]

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  • The End of Free LicensesMay 16, 2023
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  • Google Ads API Update – 2023-03-29March 16, 2023
  • Changes Coming to Analytics Edge Products in 2023September 28, 2022
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