Bothered by spikes in direct and referral traffic (something about url umbrellas?) in your Google Analytics reports? Here’s how to prevent that junk from messing up your reports in the future.
Year: 2025
Google Analytics API dropping (not set) in March 2025
Google is making a change to their API that powers the Analytics Edge connector for Google Analytics: Today, for fields where Google Analytics doesn’t receive any data, the value (not set) is returned in a report. The Google Analytics Data API will return blank values instead of (not set), beginning in March 2025. Action Required: […]