Way back in 2014, I built a connector for the Analytics Edge Add-in for Excel that accessed data from the Google Analytics APIs. In today’s lingo, that was for Universal Analytics data. That connector evolved over the years, adding features and capabilities to make reporting easier. When the switch to Google Analytics 4 happened, I […]
Year: 2025
Google Analytics 4 Annotations
You can now include GA4 annotations in your Analytics Edge reports! The latest releases of the Analytics Edge Exporter GA4 (v2.0), Desktop App (v1.42) and Add-in for Excel (v11.42) now have Annotation Title, Description and Color dimensions that an be added to your queries.
Google Analytics Export Data
If you are trying to export the data from your Google Analytics reports, you may be struggling to find the link. It is hiding behind the Share icon. Where to find the Download link in Google Analytics
New Product Series: AE Exporter
For the past 11 years, the Analytics Edge portfolio has been rooted in making it easy to get your data from various API services like Google Analytics and Google WebmasterTools (Search Console). It is designed to run on your computer, making direct API calls and processing the results without requiring any programming or API knowledge. […]
Removing Referral Spam in Google Analytics [2025 update]
Bothered by spikes in direct and referral traffic (something about url umbrellas?) in your Google Analytics reports? Here’s how to prevent that junk from messing up your reports in the future.
Google Analytics API dropping (not set) in March 2025
Google is making a change to their API that powers the Analytics Edge connector for Google Analytics: Today, for fields where Google Analytics doesn’t receive any data, the value (not set) is returned in a report. The Google Analytics Data API will return blank values instead of (not set), beginning in March 2025. Action Required: […]