The free license for the Analytics Edge Core Add-in for Excel includes a Free Google Analytics connector that can download as many rows as you want, effortlessly. The simple wizard-based interface makes it easy to recreate standard reports, and just as easily customize them to suit your needs. No need to learn API field names or syntax rules!
Best of all, there are no account limits, no query limits, and no download limits imposed by the connector. Queries run from your computer direct to the API servers and back, so all your account information and data stays secure and in your control.
Multiple queries can be placed anywhere on your worksheet(s) and all are refreshed with a single button click. The results are formatted for Excel, so dates are dates, percentages are ready for percent formatting, and there are even options to minimize Google Analytics sampling!
Priced for individuals and small agencies with limited budgets, you can upgrade either the add-in and/or the connector to get additional features.
The Premium License for the Core add-in provides the ability to schedule refreshes and to build wizard-based ‘macros’ to automate the download and analytics transformations like pivoting and combining query results.
The Google Analytics Pro connector provides management lists (custom segments, view filters, etc), multi-channel funnel reports, and full access for GA 360 customers to all custom dimensions/metrics and unsampled queries (using resource quotas).